Business Plan

Liben is not only your interactive trampoline park manufacturer, but also your indoor kids amusement park operations service consultant. The business plan we can do will cover location selection analysis, family entertainment center design, indoor soft play design, competitive analysis, ROI analysis, opening planning, course output, and opening time table, personnel allocation, employee responsibilities, party operations processes, security operations knowledge, trampoline park prices, pricing analysis, material preparation, cleaning, etc.

Business Plan

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AllSTAR Amusement Park
Case Study

ALLSTAR amusement park, the largest indoor trampoline park in hunan, 6000 square meters, more than 20 web celebrity projects. The customer sincerely invited us to implement market analysis. Our team went to the local area to conduct a survey and analysis of the whole project.

 Market Research

For indoor entertainment, many investors are exposed to this project for the first time. The most hesitant point for them is whether the project is suitable for them. For such a situation, our company also integrates all market conditions to make an overall analysis. The research we will do is:

1. Population base
2. Consumption level
3. Consumer habits
4. Location and surrounding environment
5. The situation of competitors
6. The investment team

According to the above situation, comprehensively analyze whether the local is suitable for this project. So every investor must fill in the contact survey form truthfully, so that we can give the most accurate market analysis.

 Positioning

After we confirm that we want to invest in this project, and have done sufficient preliminary research, then comes the project's establishment. Simply speaking is the positioning of the venue. Regarding project establishment, the positioning are divided into these categories:

1. User positioning
2. Venue positioning
3. Scheme design
4. Plan to advance
5. Decoration positioning
6. Opening hours
7. Profit model
8. Development goals

Determined what kind of venue is going to be, the direction of future development can better advance and develop this project.

 Budget

How much money do you need to start an indoor entertainment center?Investors are eager to know how much it will cost and what will be included specifically, the budget should include:

1. Venue rent
2. Equipment investment
3. Decoration investment
4. Fire control investment
5. Operation cost
6. Marketing cost

Data visualization

Design field

Overall investment

For example, case data

Venue rental	Investment in equipment	Decorate investment	Fire control investment	The artificial water and electricity	Marketing promotion
￥2,160,000	￥4,500,000	￥2,000,000	￥500,000	￥1,000,000	￥500,000

A total of：￥10660000

 Estimated Income

After roughly knowing the budget, you will definitely want to know how your income will reach after the venue is opened. We will do analysis based on an overall market research:

1. Examples of non-holiday income
2. Examples of income from holidays
3. Comparison of monthly income data
4. Summary of annual income data
5. Proportion of online platform revenue and offline to store revenue
6. Proportion of consumer age group

 Our Work Statistics

Grand opening on October 1, 2019.

￥1,000,000

Opening Week turnover
￥30,000,00

Turnover in October
￥1,800,000

Online Turnover
￥1,200,000

Offline Turnover

 Profit Effect

According to the overall data, we can speculate on the cycle of project investment recovery, and the overall return rate. what kind of impact it will have on society, and the advantages it will bring to the future development of the venue.

The service content
1. Venue planning
2. Venue design
3. Financial analysis
4. Product manufacturing
5. Product transportation
6. Product installation
7. After-sales and upgrades
8. Supporting products

ROI Analysis

Serial Number	Project	First year	Second year	Third year	Total earnings in three years	note
1	Estimated annual revenue	¥14,919,022.80	¥14,919,022.80	¥14,919,022.80
2	Cost + equipment depreciation (3 years)	¥7,498,000.00	¥3,467,000.00	¥3,712,950.00
3	Other costs	¥745,951.14	¥745,951.14	¥745,951.14
4	Net operating profit	¥6,675,071.66	¥10,706,071.66	¥10,706,071.66	¥27,841,264.98
5	Operating team bonus	¥1,268,263.62	¥2,034,153.62	¥1,987,423.12	¥5,289,840.35	19%
6	Project leader bonus	¥1,001,260.75	¥1,605,910.75	¥1,569,018.25	¥4,176,189.75	15%
7	Net profit	¥4,405,547.30	¥7,066,007.30	¥6,903,680.30	¥18,375,234.89
Three-year rate of return		245.07%
Average annual return		81.69%

 Case Shows
It takes only 2 months from contract signing to installation delivery

We made a comprehensive assessment and analysis of the local population base, consumption level, consumption habits, competitors and the conditions of the venue itself. For a local market, a project like this is very powerful. Why? Because the local youth crowd is very large, plus the local indoor amusement program is basically a kind of video game. I also had a preliminary plan for the whole project of the venue, which was confirmed after in-depth discussion with the client about the overall project plan.

The overall investment of lipu amusement company is about 10 million yuan, including the site rent, equipment investment, decoration investment, fire renovation, and artificial water and electricity budget. In the whole process of a project, we are not only an equipment supplier, but also a construction site follow-up service for customers' fire renovation and decoration plans. To help the customer to supervise the third party construction units from a professional perspective, to ensure the supply of materials, construction details and so on to ensure the construction quality.
It took 2 months from the contract signing to the equipment production and installation to the opening, only 2 months. The all-round cooperation of all the staff is the most critical part for the project to open on schedule.
Lipu amusement opened on October 1, 2019, with a turnover of 1 million yuan in the first week. In October, the turnover reached 3 million yuan, 1.8 million yuan online and 1.2 million yuan offline.
The impact on the whole hunan is huge, causing a wave of investment upsurge, many customers in hunan because of the results and development of zhuzhou project, are eager to try, have to visit the venue, and then find the original investigation.