Theme park（1）

A theme park refers to a park built for profit, covering a certain amount of land, investing in a certain scale, implementing closed management, having one or more specific cultural tourism themes, and providing tourists with paid leisure experience, cultural and entertainment products or services.

It mainly includes amusement parks with large-scale amusement facilities as the main body, large-scale miniature landscape parks, and various studios, animation cities and other parks that provide scenario simulation and environmental experience as the main content. Various public welfare town parks, animal and botanical gardens built by the government are not subject parks.

Accurate choice of theme park design, selection of appropriate theme park site, unique theme park creativity and theme park cultural connotation, flexible marketing strategy, in-depth theme park product development, theme park design can be unique. Theme park design is the idea of tourism products promoted by creativity. Therefore, the theme selection of theme parks is particularly important. The successful theme parks in the world are all distinctive and unique, just like walking in a painting, leaving an unforgettable impression.

The theme selection of theme park design is a decision-making process that combines subjective judgment and rational market analysis. Theme park design is a reflection of the developer’s accomplishment, knowledge and innovation ability. It requires the developer to have a keen sense of the market to capture potential market opportunities, and use skilled business operation experience to organize professionals to refine, package and design the theme . At the same time, the theme selection of theme parks also depends on the results of market research conducted by relevant professionals. Market research can help theme parks actively cater to or guide the needs of consumers, so as to escape the shadow of simple plagiarism and imitation.